Our Data-Backed Storytelling Playbook
We blend original data, sharp storytelling and targeted outreach to land your brand in the publications your target audience actually read.
Our PR Stack.
Our PR stack has been designed to keep our clients in the news on a weekly basis. We create a pipeline of first and third party data studies and consumer polls, which we complement with thought leadership, customer stories and company announcement campaigns.
Data studies & reports
Original analyses built from your first-party data or public datasets — headline-grade research journalists lead with.
Consumer polling
Commissioned surveys that surface the stat reporters can't find anywhere else.
Newsjacking
Rapid-response commentary and data drops that hook your brand into the stories already trending.
Thought leadership
Bylines, op-eds and expert commentary that put your execs at the centre of the conversation.
Customer stories
We turn your best customer outcomes into case studies and feature pitches that prove the category opportunity.
Company announcements
Funding, product, hires and milestones — packaged with the angle each outlet needs to run it.
Our Data Study Workflow.
We manage everything, from study design, to data analysis and write ups, all we need is your review and approval.
Study design
We work with you to design a study that fits your brand and value prop, and which will also appeal to journalists.
Our Data Sources.
We create campaigns using various data sources, including our clients' first-party data, third-party data sources and commissioned polling and research. All of our campaigns are topically relevant to our clients, earning them coverage in media their target audience consumes, as well as securing high authority backlinks and boosting their AI visibility.
First party data
Many of our clients hold extensive user data and market intelligence, which we aggregate, anonymize and turn into stories.
Consumer polling
We commission consumer surveys and polling on behalf of our clients, to uncover novel insights and intriguing findings.
Government data sources
We analyze data from government sources, including the ONS in the UK & Census Bureau in the US, to build robust data sets.
Freedom of information requests
We submit FOI requests in the UK & FOIA requests in the US to uncover exclusive government and public sector insights.
Financial reports and data
We analyze financial reports, including Companies House filings in the UK to uncover financial trends and business health.
The open web
We mine sub-Reddits, Google search data, and other open web sources to reveal current trends and sentiments.
Our Industry Expertise.
Deep category knowledge across the sectors where data-led PR moves the needle. Hover an industry to see how we think about it.
Banks, insurers, lenders, wealthtech, payments and embedded finance brands.
SaaS, infrastructure, AI and developer-tools companies competing for analyst and tier-1 attention.
Consumer brands turning shopper data into headline-grade trend stories.
Adtech, martech and agencies competing for analyst and trade attention.
Security vendors translating threat data into mainstream news cycles.
Health systems, digital health and life-sciences brands turning clinical and claims data into stories.
Proptech, brokerages and listings platforms with rich housing market data.
Freight, fulfilment and 3PL platforms with category-defining shipment and inventory data.
Food brands, delivery platforms and beverage makers shaping how people eat and drink.
Hotels, restaurants and retailers turning footfall and booking data into trend coverage.
Two-sided platforms with category-defining transaction data.
Edtech, universities and learning platforms shaping the future-of-work debate.
Start turning data into media coverage
Book an intro call today and we'll talk you through the types of stories your brand should tell.