Data Driven Stories Journalists Can't Resist
We create data-driven stories that capture media attention, boosting your brand's visibility, AI authority and backlinks.
Our clients have been featured in
A Fresh Approach to PR
It's never been harder for startups and SMBs to secure media coverage. Newsrooms are shrinking, press releases rarely cut through, and many publishers are more interested in selling advertorial than covering your story.
Data-backed storytelling is how you overcome this. By offering exclusive data and insights to reporters, you give them "oven-ready" stories they actually want to cover.
And a single report with the right hook can generate dozens of articles, brand mentions and backlinks, building awareness, improving your SEO and boosting your AI visibility.
Our Specialisms
A connected toolkit built to earn coverage, links and authority — the specialisms we bring to every brand we work with.
Explore our capabilitiesData-Driven Story Creation
We leverage our in-house team of analysts to uncover unique insights and trends, transforming raw data into compelling narratives that capture media attention.
SEO / AEO Aligned PR Outreach
We only target the outlets that are most relevant to your niche, and secure contextually relevant backlinks and brand mentions.
Zero to One Brand Building
We specialize in launching unknown brands into the spotlight, securing coverage and establishing credibility. Our approach transforms newcomers into noteworthy players.
Organic Link Building at Scale
Get featured in top tier and industry specific media outlets and earn organic do-follow backlinks, to build your site's authority.
Thought Leadership
We craft and place expert-driven content that puts your exec-team at the centre of industry conversations, turning internal knowledge into external influence.
Cross-Format Coverage
We secure coverage across consumer and trade publications, podcasts, broadcast, and any media channel where your audience pays attention.
Our PR Stack.
Data studies & reports
Original analyses built from your first-party data or public datasets — headline-grade research journalists lead with.
Consumer polling
Commissioned surveys that surface the stat reporters can't find anywhere else.
Newsjacking
Rapid-response commentary and data drops that hook your brand into the stories already trending.
Thought leadership
Bylines, op-eds and expert commentary that put your execs at the centre of the conversation.
Customer stories
We turn your best customer outcomes into case studies and feature pitches that prove the category opportunity.
Company announcements
Funding, product, hires and milestones — packaged with the angle each outlet needs to run it.
How a sports betting affiliate publisher earned tier-1 media placements using data insights
We used the client's proprietary probability data to offer journalists exclusive data points on breaking stories across the MLB, NFL, NBA and NCAA leagues, as well as mining open web platforms including Reddit to uncover novel insights and fan sentiment.
What Our Clients Say
Axonomy secured over 50 placements in the first 5 months, across US and UK media, all of which were focused on password management and data security. This has included top tier media such as the Daily Mail and MSN, as well as dozens of pickups in trade media across our target verticals.
The team at Axonomy gets the world of data-led PR. They work as a partner helping to guide our in-house analyst on the data that's required for each story, and are experts at spotting trending themes in the media that we can then shape our data stories around.
As a long-term client of Axonomy, they consistently deliver results months and years into the relationship, by constantly finding new ways to tell our story to both new and existing media audiences. This includes both tier-1 media such as USA Today and specialist trade media.
Start turning data into media coverage
Book an intro call today and we'll talk you through the types of stories your brand should tell.