Turning Consumer Insights Data into Earned Media at Scale

Putting Yogi on the map for enterprise CPG

Yogi is a consumer insights platform for CPG brands, enabling them to understand consumer sentiment across the web — with actionable insights that inform marketing, product development and sales strategy.

Establish credibility in the marketplace

• Get featured in publications their target enterprise CPG buyers read and trust
• Build reputation through third-party validation
• Target a niche audience of ~2,000 enterprise CPG accounts

Leverage their data for newsworthy content

• Turn first-party data into newsworthy, ready-to-publish stories
• Position Yogi as a Unified Voice of Customer leader
• Use unique insights to generate sustained media interest

Build executive thought leadership

• Position CEO Gautam Kanumuru as an industry expert
• Feature CPO and VP of Insights for technical authority
• Share expertise on consumer insights and CPG industry challenges

A multi-angle campaign engine.

We developed and executed a number of campaigns to put Yogi in front of CPG decision makers — combining reactive commentary, proactive data drops and exec-led narrative.

Sample of Media Wins