Dimers

HomeCase Studies Dimers

Dimers is a consumer brand of Cipher Sports, and provides sports analytics and predictions data.

Objective

1. Increase Brand Awareness

  • Establish Dimers as a recognized name in sports data and predictions
  • Target sports publications and top tier consumer media
  • Build recognition among sports fans and media

2. Gain Third-Party Validation

  • Secure citations from reputable sports publications
  • Get reviews and mentions that validate their data quality
  • Build credibility through external endorsements

3. Improve Google Search and LLM Performance

  • Land in Google Top Stories for sports-related searches
  • Use PR coverage to strengthen domain and to increase mentions in ChatGPT
  • Increase organic search traffic through improved domain authority

Strategy

We developed and executed a number of campaigns, including:

  • Newsjacking topical news stories across major sports leagues and offering reporters bespoke data analysis to aid their coverage 
  • Developing and publishing original data studies on the Dimers website and offering these findings to journalists 
  • Developing talking points for the CEO and securing interviews and profile articles 

Sample of Results

We’ve secured a large number of results for the client in mainstream media and top tier sports media. Here’s a sample of these wins:

Want to Unlock the Power of Your Data?

    +1 415 800 3832

    contact@axonomy.io

    We’re a growth-obsessed team of PR-tech innovators, PhD Data Scientists, veteran SEO experts, and VC-backed founders who wanted to build a next generation organic growth agency.

    © 2024 — Axonomy. All Rights Reserved.

    Back to top